I’ve always grown up being surrounded by style (not necessarily in the classic sense); my mum was always big into developing her own style, whether it be around the house, what she wears, or dressing me and my sister. Both of my parents are creative in their own way so it really gave me an eye opening head start.
As we all do, wanting to have something that fits and suits you perfectly; was the main reason for starting my brand.
I was so sick of going to only a handful of labels that I felt truly comfortable in, only to get to the register and go red faced when the sales assistant tells you your damage. Although not all my price points are on the lower end of the spectrum I have tried to create a brand that can speak to everyone.